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Kodak, the 131-year-old photography pioneer, filed for bankruptcy on January 19th 2012.Eastman Kodak announced early this morning that filing for Chapter 11 bankruptcy was “the right thing to do for the future” of the company.In a statement, Kodak CEO Antonio Perez said company leadership decided the move was “a necessary step.”Innovation Trail has followed the story over the course of 2012.

Kodak brand name will be back on cameras by second quarter 2013

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Kodak may no longer be making digital cameras but the company has reached an agreement to lend its name to another company’s products.

A multi-year agreement will see the Kodak brand name on various digital cameras, pocket video cameras, and portable projectors made by JK Imaging.

Kodak announced they would be exiting the digital camera business in February last year, and at that time company officials said they would explore licensing opportunities for the brand.

Kodak spokesperson Krista Gleason says the deal has been in the works for several months, and it shows that despite the company’s financial troubles, the brand name still carries some weight.

“This is good news because it reinforces the strength and value of the Kodak brand worldwide, including in the consumer space.”

Gleason says this is a global agreement and JK Imaging plans to launch the first of its products in the second quarter of this year.

The terms of the agreement have not been disclosed.

WXXI/Finger Lakes Reporter for the Innovation Trail
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