IBM's Watson already has Jeopardy! under its belt.
Now Big Blue is turning to the University of Rochester's Simon School of Business for ideas on what to do next.
Manoj Saxena, the general manager of IBM's Watson Solutions unit, says the goal is finding ideas that will "take Watson from a Jeopardy-playing machine to a business-grade decision support system."
Twenty-five Simon MBA students were the first in the nation to partner with IBM on tackling that charge.